This graph reflects the behaviors of the survival trap. Even businesses that have a strategic plan in place can still get caught in a crisis and be dealing with the survival trap where the business owner or the business is responding or reacting to a crisis. The idea it to identify and focus on the business’ actual need right now. What is the exact thing you need to do to serve your business and start moving forward in this crisis? You DO NOT want to move forward until this is clearly identified.