Start YourProfit First Instant Assessment Get your roadmap to building a profitable business You Are Here Let's Map Out where You're Going by starting with where you are now - start your Instant Assessment here. 1Gather Your Numbers2Enter Revenue & Profit3Enter Profit First Expense Categories NameThis field is for validation purposes and should be left unchanged.Before we get started, here's what you'll need. Your P&L for the last full year of business. The tax returns for each owner for your last full year of business' tax period. Your end-of-year balance sheet for your last full year of business.Name(Required) First Last Email(Required) Company Name(Required)Number of employees(Required)Number of years in business(Required)Industry(Required) Lawn Care and Landscaping General Construction Construction Trade Custom Construction Other I have my numbers(Required) I'm ready to start my assessment Total Revenue(Required)This should be your total annual revenue for your last full year.Materials and Subcontractors Expense(Required)This should be your total expenses for materials and subcontractors for your last full year. Do NOT include any prepaid materials.This field is hidden when viewing the formMaterials and Subcontractors %This field is hidden when viewing the formMaterials and Subs Target $This field is hidden when viewing the formMaterials and Subs DifferenceThis field is hidden when viewing the formMaterials and Subs Target $250 - $1MThis field is hidden when viewing the formMaterials and Subs Difference $250 - $1MThis field is hidden when viewing the formMaterials and Subs Target $1M - $2.5MThis field is hidden when viewing the formMaterials and Subs Difference $1M - $2.5MThis field is hidden when viewing the formMaterials and Subs Target $2.5M - $5MThis field is hidden when viewing the formMaterials and Subs Difference $2.5M - $5MThis field is hidden when viewing the formMaterials and Subs Target $5M - $10MThis field is hidden when viewing the formMaterials and Subs Difference $5M - $10MReal RevenueThis is a simple calculation of your total revenue minus your materials and subcontractor expenses. It's calculated for you!Net Profit(Required)You'll find this number on your P&L from your last full year.This field is hidden when viewing the formNet Profit Current PercentageThis field is hidden when viewing the formNet Profit PF Target $This field is hidden when viewing the formNet Profit DifferenceThis field is hidden when viewing the formNet Profit PF Target $250 - $500This field is hidden when viewing the formNet Profit Difference $250 - $500This field is hidden when viewing the formNet Profit PF Target $500 - $1MThis field is hidden when viewing the formNet Profit Difference $500 - $1MThis field is hidden when viewing the formNet Profit PF Target $1M - $5MThis field is hidden when viewing the formNet Profit Difference $1M - $5MThis field is hidden when viewing the formNet Profit PF Target $5M - $10MThis field is hidden when viewing the formNet Profit Difference $5M - $10MThis field is hidden when viewing the formNet Profit PF Target $10M+This field is hidden when viewing the formNet Profit Difference $10M+ Owner's Compensation(Required)This should include any amount you've paid to any owner in the last full year. That includes payroll, distributions, and benefits (including use of a company vehicle and paid auto insurance).This field is hidden when viewing the formOwner's Comp %This field is hidden when viewing the formOwner's Comp PF Target $This field is hidden when viewing the formOwner's Comp DifferenceThis field is hidden when viewing the formOwner's Comp PF Target $200 - $500This field is hidden when viewing the formOwner's Comp Difference $250 - $500This field is hidden when viewing the formOwner's Comp PF Target $500 - $1MThis field is hidden when viewing the formOwner's Comp Difference $500 - $1MThis field is hidden when viewing the formOwner's Comp PF Target $1M - $5MThis field is hidden when viewing the formOwner's Comp Difference $1M - $5MThis field is hidden when viewing the formOwner's Comp PF Target $5M - $10MThis field is hidden when viewing the formOwner's Comp Difference $5M - $10MThis field is hidden when viewing the formOwner's Comp PF Target $10M - $50MThis field is hidden when viewing the formOwner's Comp Difference $10M - $50MTaxes(Required)This field is hidden when viewing the formTaxes %This field is hidden when viewing the formTaxes PF Target $This field is hidden when viewing the formTaxes Comp DifferenceOperating Expenses(Required)This should include all operating expenses, including fixed costs, incurred in the last full year. This could include rent, utilities, office supplies, professional fees, advertising, etc. This field is hidden when viewing the formOp Ex %This field is hidden when viewing the formOp Ex PF Target $This field is hidden when viewing the formOp Ex DifferenceThis field is hidden when viewing the formOp Ex PF Target $250 - $500This field is hidden when viewing the formOp Ex Difference $250 - $500This field is hidden when viewing the formOp Ex PF Target $500 - $1MThis field is hidden when viewing the formOp Ex Difference $500 - $1MThis field is hidden when viewing the formOp Ex PF Target $1M - $50MThis field is hidden when viewing the formOp Ex Difference $1M - $50MCheck Your MathYour Net Profit + Owner's Comp + Taxes + Operating Expenses MUST equal your REAL REVENUE. If this field is $0, that means you entered your information correctly! If this field is anything other than $0, your numbers will not calculate correctly, and you need to correct one of your numbers entered above.This field is hidden when viewing the formConfirmation URLThis field is hidden when viewing the formConfirmation URL $250 - $500This field is hidden when viewing the formConfirmation URL $500 - $1MThis field is hidden when viewing the formConfirmation URL $1M - $2.5MThis field is hidden when viewing the formConfirmation URL $2.5M - $5MThis field is hidden when viewing the formConfirmation URL $5M - $10MThis field is hidden when viewing the formConfirmation URL $10M+ MIKE MICHALOWICZ Author, Profit First