· Are you operating in your sweet spot? ·

{Name (First):2.3}, let’s take a look at your results.

Your Unique Offering	Your Top Clients	Your Systemization
Q1: My clients and prospects never question or ask me to lower my prices.	Q4: I have a defined client niche that loves what I offer.	Q7: My company can run effectively without me.
Your Answer: {My clients and prospects never question or ask me to lower my prices.:22}	Your Answer: {I have a defined client niche that loves what I offer.:25}	Your Answer: {My company can run effectively without me.:29}
Q2: My clients and prospects do NOT compare my prices to others in my industry when making purchasing decisions.	Q5: I know exactly who my best customers are and what they want and need.	Q8: I can grow my business without working longer hours.
Your Answer: {My clients and prospects do NOT compare my prices to others in my industry when making purchasing decisions.:23}	Your Answer: {I know exactly who my best customers are and what they want and need.:26}	Your Answer: {I can grow my business without working longer hours.:30}
Q3: My clients and prospects believe my offering is worth paying a premium.	Q6: My marketing is highly effective at bringing in new clients.	Q9: I delegate all tasks that do not require my expertise to others.
Your Answer: {My clients and prospects believe my offering is worth paying a premium.:24}	Your Answer: {My marketing is highly effective at bringing in new clients.:27}	Your Answer: {I delegate all tasks that do not require my expertise to others.:31}
Your Unique Offering Score:	Your Top Client Score:	Your Systemization Score:
{Unique Offering:21} out of 15	{Top Client:28} out of 15	{Systemization:32} out of 15
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Your Strength

Unique Offering. This doesn’t mean you’re off the hook in this category. It just means of all the categories, this is where you scored the highest. It might serve you better to work on your area of weakness first before tuning this one up.

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Your Weakness

Systemization. This is where you want to focus first. Improvement in this area generally promotes improvement in other areas as well.

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Your Action Plan

In the action plan below, we highlight questions that indicate you could use some work in that area. If you answered anywhere from “Probably half and half” to “Never True,” that means you could work to improve that area of your business. Here are some ways you can start to increase your scores. We advise you to focus on your area of weakness(es) first. That usually translates into higher scores in other areas as well. That way your work will have the highest impact across the board. Let’s dig in.

Click the link to drop down to Systemization first.

· Unique Offering ·

Questions 1 – 3 are related to your Unique Offering. They might appear to be Pricing Questions but they are really related to the value you offer. If you know who your Top Clients are and you have Systems and Processes in place, but you don’t have a Unique Offering, the key symptom you experience is price pressure.

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· Top Clients ·

Questions 4 – 6 are related to your Top Clients. They reveal whether or not you have a good understanding of who your best clients are and what they want and need from your company.

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· Systemization ·

Questions 7 – 9 are related to your Systems.

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